The Beauty of A Second was an online competition that ran over the course of several months towards the end of 2011. Essentially a method to drive interest in Montblanc’s new chronograph watch, the Nicholas Rieussec, people were invited to “seize the moment” and create a one-second video (using any digital format) on any subject so long as the video highlighted the “beauty of a second”. As well as the individual 3300 videos submitted, people were also invited to choose between 2-60 of the videos and create a playlist (which were also judged). As part of the creative process for these playlists, people were invited to choose music from Montblanc’s audio library. The album The Beauty of A Second features 12 cues composed by German composer Marcus Loeber that were used to accompanying many of the video playlists, as well as during some of the internet-based promotional material (“Nicolas Rieussec (Original Theme)”).
Composer Marcus Loeber’s 20-year experience in composing music for commercials, together with his focus on piano (he has released several albums featuring compositions for solo piano) has resulted in a series of tracks based around piano that quickly establish feeling and emotion. This is necessary since these pieces have been composed to be used in videos that can be as short as 2 seconds or only as long as 60 seconds. The majority of the tracks have a strong rhythmic aspect to them that drives the music forward and gives the videos that they support energy and cohesion. This latter property is particularly important as it glues together clips that can be a bit jarring because of the variety of some of the clips. Read the rest of this entry »